Privacy Policy

Last updated: October 2025

Truth Fertility (“we”, “our”, “us”) respects your privacy and is committed to protecting your personal data. This policy explains what information we collect, how we use it, and your rights under UK GDPR and the Data Protection Act 2018.

1. Who we are

Business name: Truth Fertility
Owner: Verity Allen – Sole Trader
Address: 57 Queen Charlotte Street, Bristol BS1 4HQ
Email: hello@truthfertility.com

2. What information we collect

We collect and process the following types of data:

Contact details: Name, email address, phone number, and any information you provide via our contact forms.
Appointment data: Information you submit when booking online through WriteUpp (e.g., appointment type, notes, availability).
Clinical information: Details you share during consultations that relate to your health or wellbeing.
Technical data: IP address, browser type, pages visited, and usage patterns collected through Google Analytics 4and Meta Pixel.
Marketing preferences: Your email address and opt-in status if you subscribe to our Mailchimp newsletter.

3. How we use your data

We process your data to:

Respond to enquiries and provide acupuncture, diagnostic, or wellness services.
Manage bookings, appointments, and payments.
Share information relevant to your care.
Send newsletters or updates (only if you’ve opted in).
Monitor and improve our website’s performance and user experience.

4. Lawful bases for processing

We rely on the following lawful grounds:

Consent: When you opt in to marketing or provide health information voluntarily.
Contract: To deliver the services you request.
Legitimate interest: To communicate with you about your enquiry or appointment.
Legal obligation: For record-keeping or tax compliance.

Special category (health) data is processed under Article 9(2)(h) – for the provision of health and care services.

5. Data sharing

We only share personal data when necessary to deliver our services. This may include:

Trusted laboratory partners: Genova Diagnostics, Regenerus Labs, Examen Labs, and Medichecks for test processing.
Booking and record platform: WriteUpp for secure appointment and clinical note management.
Email and analytics providers: Google Analytics, Meta (Facebook/Instagram), and Mailchimp.

All partners are contractually bound to comply with UK GDPR and use secure data-handling procedures.

6. How we store your data

Your personal data is stored securely within encrypted systems such as WriteUpp and Mailchimp.
We retain clinical records for a minimum of 7 years in accordance with professional and legal obligations, after which they are securely deleted or anonymised.

7. Cookies

Our website uses cookies to analyse traffic and improve performance.
You can manage or disable cookies through your browser settings. For more information, see our Cookie Notice (or section below if you prefer a single-page policy).

8. Marketing

You will only receive newsletters or marketing communications if you have given explicit consent.
You can unsubscribe at any time by clicking the link in our emails or contacting us at hello@truthfertility.com.

9. Your rights

You have the right to:

Access a copy of your personal data.
Request correction or deletion.
Restrict or object to processing.
Withdraw consent at any time.
Lodge a complaint with the Information Commissioner’s Office (ICO): www.ico.org.uk.

To exercise any of these rights, contact us at hello@truthfertility.com.

10. International data transfers

Some third-party services (e.g., Mailchimp or Google Analytics) may transfer data outside the UK. These providers use approved data-transfer mechanisms such as the UK Extension to the EU US Data Privacy Framework to keep your data secure.

11. Changes to this policy

We review this policy regularly to reflect updates in law or our practices. Any significant changes will appear on this page with a new “last updated” date.

Questions or concerns?

If you have any concerns about how your data is handled, please email hello@truthfertility.com.